Brooke Kellenberger, Founder

Beautiful Soul Boutique was born after a long love for fashion and wanting to help ladies find new styles  and not" breaking the bank."Brooke Kellenberger started this venture out of her house with trunk shows. She has such a heart for making everyone feel beautiful in their own way.

Brooke is married to her husband Dave, and is a mommy to two precious children, Beckham 5, Baylen 3. Brooke has had a love for fashion since she was a little girl and after kids she found herself getting frustrated with the lack of options for moms on a budget.  It is her hope that her boutique will bridge a gap, allowing women to buy name brand fashions while staying on a budget.


Lindsey Whaley 

Lindsey grew up in Collierville, TN and attended The University of Memphis, where she majored in Criminal Justice and criminology. She married Richie Whaley in 2002, and they have two sons, Luke and Jackson.

With all the boys at her house BSB is the perfect outlet for Lindsey to release her "girlie" side. She loves putting together new outfits and welcoming customers. When Lindsey is not working at BSB you will likely find her working out, shuttling her boys and volunteering wherever she can.



Alisha Reed

Alisha Reed has many loves. Her first love is for the Lord, and without that I would not have the Joy I have today. Ben and I were Married in 2002, and we have two lovely little ladies. I am so grateful for being ask to be a part of Beautiful Soul Boutique. Brooke and I met a little over a year ago and I truly believe God has His hand in all of our paths crossing. I never remember a time that I did not have a love for  fashion, well honestly that is probably an understatement. I am so excited about what the future holds for BSB. My mind is always thinking of a new outfit to try and what else my wardrobe is in need of;) I am always on the lookout for new finds to mix and match. We are always brainstorming new ideas and thinking of ways to make your shopping experience a memorable one. I feel everyone has their own style and it is crucial to figure out what that style is, and while staying in your style staying relevant to today's fashion. I would say one of my favorite things about BSB is that you feel like you are going to your girlfriends house to find an outfit for your date night or whatever special occasion might be around the corner. There is always something there for everyone. 



Janice is a wife, mother and a Mimi to her beautiful granddaughters! She loves being a grandmother, although she says it makes her feel much older than she feels. She says she has always had an addiction to clothes and the latest fashion trends. She feels so blessed to be a part of Beautiful Soul!

"Its very gratifying to see someone leave the shop with a new outfit and their excitement over it is contagious. BSB offers the outfit that can take you from the office to a special dinner out!"

Janice stays very busy with volunteering at The West Clinic to being a MIMI and never missing anything that the grandkids are doing. She is always on the go and always checking on everyone she loves. I asked her lil ladies what they think of when they think of their Mimi, Katelyn said" she loves always" and Savannah says "mimi always says yes." 

Deena Lloyd

Deena is a wife and mother of two; Preston and Lyric Monroe. Preston is 5 and Lyric is 2 1/2. Deena and her husband, Shaun, have been married for 8 years. They are active members at Hope Church, where Shaun is a music minister. They love their family time and she adores fashion and shopping. Deena loves to look cute while being comfortable and loves the fact that with BSB clothes you can throw on and go without the crazy overwhelming feeling of,"What am I going to wear today?" 



Who is BSB girl? She is a everyday girl who makes the most of every moment. Someone who is wanting to stay comfortable and cute. She loves a good stack of basics that she can layer and have pieces she can wear 7 different ways. She never has enough room on her phone for all the cuteness of outfit pics she has seen and she is most comfortable when surrounded by the 3 "f's" Family, Friends and Fashion. BSB will always be filled with latest trends and we are beyond excited about the future of BSB!