We opened our doors in 2014, bringing affordable fashion to the many beautiful souls in Memphis and beyond. 

Fellow Fashioneers,

What little girl doesn't like to play dress-up?

As far back as I can remember, I have been infatuated with clothes and fashion. I love the way you feel when you know you look your best!  I can already see that same spark in my daughter's eyes.  My passion was further fueled while living in LA.  Cutting edge fashions were all around me and I became consumed with the latest trends. 

In my earlier days as a career woman, I found myself shopping at boutiques and buying higher end fashions. When I began having children, I found myself on a budget and shopping more and more at stores that have a dollar aisle when you walk thru the door.  My friends and I were all wearing the same clothes. I was frustrated with the lack of options there are for women on a budget or who are just savvy shoppers. It is my hope that my boutique has bridged that gap and allows women to buy brand name fashions while not breaking the bank. 

You are altogether beautiful,